We live in a crowded world. For marketeers design work is a key to distinct our brand from the others. There is a growing need to deliver great design briefs that work. Great ones bring essential and better results. Do not under estimate the time to think about a good brief, since the bad ones can result in rubbish.
The Communication Brief should articulate visual and conceptual goals. It can be as informal as an email or formal enough to be included in a brief and concept presentation. No matter the form or format, it needs to be client approved.
So, take time when preparing the Communication Brief, because you and your team will be referring to it throughout the project. Don’t forget: get it approved and signed by your customers.
