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It’s time to be sure to have in place a digital marketing plan.

Don’t forget to map out your path, set goals and strategies for digital including how your digital marketing is integrated into business activities. Last, but not least, be sure digital becomes integrated into your marketing plan (tactical or strategic).

But what do we mean with digital marketing? It’s a wide world, with media that cross the borders and are able to connect and engage landing to a measured results at the end of any action. Media uses are wide and various, from direct email marketing to content marketing, website marketing or paid advertisement campaign. And, added to the above, social media and video marketing, when there is a story and values behind linked to your brand.

Not underestimating the challenges, look at the rapid way digital tools are proliferating, and marketers have to keep up with how all channels can be effectively activated to produce results.

The results that our customers need.

info@abcomunica.it for more details

We live in a crowded world. For marketeers design work is a key to distinct our brand from the others. There is a growing need to deliver great design briefs that work. Great ones bring essential and better results. Do not under estimate the time to think about a good brief, since the bad ones can result in rubbish.

The Communication Brief should articulate visual and conceptual goals. It can be as informal as an email or formal enough to be included in a brief and concept presentation. No matter the form or format, it needs to be client approved.

So, take time when preparing the Communication Brief, because you and your team will be referring to it throughout the project. Don’t forget: get it approved and signed by your customers.